contentshoal, Author at ContentShoal

7 Best Lead Magnet Templates and Ideas to Capture More Leads for your Business

Have you ever registered on a website so you could download that free ebook you’re eager to read? Or entered your email address to access the free trial period of an online service?

Well, that’s a “lead magnet?”

Lead magnets are the worms at the end of the fishing line that help reel in prospects and gather their contact information. Usually, these lead magnets are only accessible once the visitor opts-in with their email address, phone number, or other contact information.

Lead magnets are so effective that 51% of B2B customers are likely to exchange their information for accessing a free webinar. Other top lead-generating methods are in-person events and e-books.

A great lead magnet example is Digital Marketers’ Headline Swipe File. The brand designed a pop-up ad for their free lead magnet swipe file on any Digital Marketer site URL that contained the word “social.”

The average conversion rate for this campaign was a staggering 69.6%.

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Have you ever googled the words ‘SEO short cuts’ or ‘SEO hacks’?

Most people search these words sometime or the other when getting started with SEO or when search engine traffic referrals to their site suddenly tank. There’s so little time, and SEO can seem like a daunting task. Hence, the only viable solution at that moment seems to be to haphazardly experiment with a few hacks.

SEO hacks can work great sometimes and get you quick results. But the problem with them is that they are only hacks, hence, the results will be temporary. You will get trapped in the cycle of feast and famine and every time famine hits, you will need to jump from one hack to the next and desperately hope that it sticks.

If you want to thwart this cycle, you should switch from sporadically trying hacks to running a well thought out SEO strategy. When you have a strategy in place you will drive search engine traffic consistently all year round and you can also incorporate hacks that suit your overall plan.

And a strategy doesn’t have to take up an immense amount of time as you can apply the 80/20 rule…

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