Have you ever googled the words ‘SEO short cuts’ or ‘SEO hacks’?
Most people search these words sometime or the other when getting started with SEO or when search engine traffic referrals to their site suddenly tank. There’s so little time, and SEO can seem like a daunting task. Hence, the only viable solution at that moment seems to be to haphazardly experiment with a few hacks.
SEO hacks can work great sometimes and get you quick results. But the problem with them is that they are only hacks, hence, the results will be temporary. You will get trapped in the cycle of feast and famine and every time famine hits, you will need to jump from one hack to the next and desperately hope that it sticks.
If you want to thwart this cycle, you should switch from sporadically trying hacks to running a well thought out SEO strategy. When you have a strategy in place you will drive search engine traffic consistently all year round and you can also incorporate hacks that suit your overall plan.
And a strategy doesn’t have to take up an immense amount of time as you can apply the 80/20 rule…
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